Evaluation: Question 5) How did you attract/ address your target audience?

Evaluation Question 5:  How did you attract/address your target audience?

 

While carrying out various researches into thrillers and their audiences, It was important that I found out what people like to see within a thriller film, this would allow my group to target our audience and meet their expectations of a thriller film. To successfully do this, we created a questionnaire as we believed it was an effective way of retrieving useful feedback.

From this, I saw that the target audience of thriller films were in the age groups from 15-30 year olds and were both genders. Thriller movies tend to target people who are extraverts, thrill seekers and those who are quite interested in the horror genre.

Creating a questionnaire was very useful as it was easy to keep a record, and helped us collect reliable results from people among our target audience; this also helped because we knew what to add and show to appeal to the target audience.

The most important question I asked was “What themes do you expect to be used most in thriller films? E.g. Revenge, Death…” This question was important as it allowed me to get a better understanding into what themes people expect to see most. This then gave me the opportunity to add or incorporate these into my thriller. 

 

This is some of the feedback I’ve collected:

Sahara (Female, 19): ‘I really enjoyed the narrative of this film; it was really interesting’. This helped me understand that our narrative was fairly clear and could be understood.

Zack (Male, 18): ‘Awesome, I enjoyed the whole thing’. This also helped me understand that we had met the audience expectation.

Britney (Female, 16): ‘I would’ve liked to know what happened to the female victim’. This showed me that I could’ve added something to the narrative to make it a bit more interesting.

Michael (Male, 17): “It’s quite confusing; the antagonist came out of nowhere”. This helped me realise slight faults within the narrative.